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The Importance of Brochures in School Marketing


We’re living in a time where parents have more choices than ever when deciding where their children should go to school. This means that schools may have to ramp up their recruitment and marketing efforts to stand out and encourage enrollment.

While there’s no doubt a school has to have a robust website and online presence in today’s digital world, don’t cut print materials out of the equation just yet. A well-designed, professionally printed brochure can be a powerful marketing tool for a number of reasons.

They Strengthen Your Brand

Brochures are an easy way for others to understand what makes your school different. By using your unique colors, style, fonts, and voice, you can reinforce your brand’s identity. But beyond that, you can communicate your mission, values, and culture—helping you attract families who align with your school’s approach.

Brochures Are Convenient

If you want a parent to absorb information about your school quickly, a brochure is a great solution. Instead of wading through pages and pages of content on a website, parents can get a great overview in just a few moments. What’s even better is that they can take the brochure home and share it with their friends.

They Achieve Undivided Attention

There can be so many distractions when you’re reading a website with banner ads, email messages, and social media notifications. But with a brochure, a parent’s focus is sure to be on that one piece of paper—at least long enough to digest your school’s brand.

Brochures Solidify a Cohesive Image

Parents will most likely check out your school on multiple platforms. Printed materials like brochures will help present a consistent brand across the board, from your website to social media to direct mail. This helps leave a more lasting impression on parents.

They Paint a Picture

Printed photographs can be more impactful than those seen online, so you’ll want unique, high-quality photography in your brochures. The pictures married with your brand identity will help you stand out.

If you’re looking for a photography partner to help make a difference in your school’s branding and marketing efforts, we encourage you to get in touch.