Posts

Your brand is your story. How your school presents itself to the world is critical to the perceptions of students, parents, educators, the local community, and more. In a world where everyone is increasingly savvy about visual branding and where websites, social media, and other image-heavy media are the face of your organization, quality visuals […]

Every school administrator knows that school picture day involves plenty of moving parts – and coordination. But it doesn’t have to be stressful. Here are some rules of the road to make sure that your school picture day runs smoothly for everyone involved. Or you can just call Freed and we will do it all […]

This past year has been one of immense change for schools and school photography companies. Industry consolidations mean less emphasis on the photography itself, the final products and services available, which is bad news for schools, students, and parents.

Traditional school photos have one major thing in common: a generic background. While using the same unchanging, nondescript background makes it easier to usher kids through the process and collate photos after the fact, it also makes your photos forgettable and uninspired. Fortunately, there’s a simple solution to this: shooting your school portraits outdoors. Why We […]

We all remember the excitement at the end of the school year: class parties, no more tests, and receiving your yearbook. It was exciting to comb through each page to check out the club pictures, candid photos, and everyone’s portrait. And, of course, it was always a mad dash to pass around your yearbook to make […]