School Photography

The Importance of Brochures in School Marketing

We’re living in a time where parents have more choices than ever when deciding where their children should go to school. This means that schools may have to ramp up their recruitment and marketing efforts to stand out and encourage enrollment.

Is it Time for a New School Photography Company?

There’s nothing more frustrating than a poorly executed picture day – upset parents, stressed teachers, administrators just trying to keep it together. Nope, not pretty and not the experience you want for your students. The right photography company won’t let picture day turn into a scene from a horror film.

Behind the Lens: An Interview with Freed’s Founders

Freed Photography has blazed a trail in the school photography niche, lending a boutique look and feel to something that has traditionally been given the mass production treatment. Behind that success is a lifetime of hard work, a focus on craft, a commitment to building long-term relationships in the community – and some key moments of […]

Ways to Use Your Digital School Picture

When we think about school pictures, printed, framed photographs typically come to mind. But in recent years, digital school pictures have become increasingly popular. They’re high-quality, shareable, and versatile – and are a must-have for anyone ordering copies of their school photos. Here’s why.

Oh, What a Year: 8 Reasons to Buy a Yearbook

Just like a family photo album, yearbooks are a precious keepsake. Purchasing a yearbook as your child progresses through school is a vital way to capture the memories, moments, and communities that make their school experience so unique. Here’s why a school yearbook should be on your “school essentials” list.

What Makes a Good School Photo?

Good school photos can seem hard to come by. We all have those memories of those so-so school photos that ended up shoved in a drawer or simply forgotten about. Those photos usually have a few things in common: they were taken quickly, without care or precision, and in an unnatural environment by a photographer […]

An “After Picture Day” Guide for Parents

So you did it — you successfully prepared for picture day, got your child dressed and groomed appropriately, and the session went off without a hitch. And now, you’re probably not-so-patiently waiting for the pictures to be ready. But fear not! You will receive an email as soon as the photos are available. You’ll be able […]

The Value of School Portraits as a Parent

The school years fly by. Your child transforms from a tiny first grader to a graduating senior within the blink of an eye. Those years might pass quickly, but they encompass enormous amounts of personal change and growth, along with a number of significant milestones. A series of professional school portraits are a great way to […]

Why School Yearbooks Will Always Be Important

“You’re a swell gal.” “Have a great summer!” “C-ya next year!” Yearbook messages certainly have changed throughout the years, but one thing hasn’t: How priceless it is to own a yearbook. In honor of National Yearbook Week 2021, let’s explore a little history of school yearbooks and why they’re still important—even in the digital age.

Getting Ready for Picture Day: A Guide for Parents

September 9 is National School Picture Day, which means your kids are about to say “cheese!” While school pictures are wonderful mementos, picture day can sometimes be hectic for both parents and children. But it doesn’t have to be that way! We have some tips on how to make your kid’s picture day the very […]